How to Write Effective “About” Pages that Attract and Intrigue Create Customers

Your "About Us" page is the doors and windows to your virtual storefront. Are you effectively using your virtual storefront in a manner that gets “your story” in front of current and potential customers? If you have skipped the “about me” or about us” page or worst, cut and pasted a resume into the designated...

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3 Quick Steps to Creating a Vision Statement

A Vision Statement reminds you and informs others of who you are and where you want to go. If you were to go into the offices of very large, successful business or check out any of their brochures or employee material, you will find their vision statement, mantra or some other indicator of their goals,...

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Tips to Creating Customer (Brand) Evangelists that Love Your Business

Brand Evangelists or fans help businesses stay open! Simply starting or owning a business does not ensure success. Your success is very dependent upon what your past, current and potential customers think about you. Customers are the heart and the soul of business; without your customers, you don’t have a business. Your job as a...

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